Consumer Discretionary Sector Analysis

106 tickers in Consumer Discretionary
Ranks this page's recent reports by score.
On Holding AG
ONON·Consumer Discretionary
A ★★★★Buy
Current$35.82
Target$52.20
Return+45.7%
Jul 27, 2026

On Holding pairs unmatched premium pricing power (64%+ margins) and explosive APAC growth against severe valuation hurdles and escalating competition from industry titans.

Score
86
H World Group Limited
HTHT·Consumer Discretionary
A ★★★★Buy
Current$40.62
Target$53.80
Return+32.4%
Jul 27, 2026

H World Group pairs a highly scalable, high-ROIC asset-light franchise machine with an attractive 5% yield, though near-term upside remains tethered to stabilizing domestic consumer RevPAR metrics.

Score
87
ARKO Corp.
ARKO·Consumer Discretionary
A ★★★★Buy
Current$7.93
Target$11.50
Return+45.0%
Jul 27, 2026

A massive sum-of-the-parts valuation discount and margin-expanding dealerization strategy make ARKO a compelling value play, provided the company can successfully navigate long-term secular declines in traditional fuel volumes.

Score
87
Tractor Supply Company
TSCO·Consumer Discretionary
C ★★Sell
Current$31.02
Jul 27, 2026

Tractor Supply possesses an impregnable real-estate moat and trades at cycle-low valuations, but negative store traffic, shattered management guidance, and a contracting rural consumer base make it a perilous falling knife.

Score
72
The RealReal, Inc.
REAL·Consumer Discretionary
A ★★★★Buy
Current$11.37
Target$17.25
Return+51.7%
Jul 26, 2026

The RealReal offers an unmatched monopoly on authenticated luxury resale driven by explosive AI margin expansion, overcoming the core bear concern of macroeconomic sensitivity through newly achieved, self-sustaining free cash flow.

Score
88
Columbia Sportswear Company
COLM·Consumer Discretionary
B ★★★Hold
Current$61.73
Target$72.08
Return+16.8%
Jul 26, 2026

Columbia Sportswear exhibits a pristine zero-debt balance sheet and strong international momentum, but high US tariff exposure and domestic wholesale weakness warrant a cautious hold pending successful turnaround execution.

Score
81
Visteon Corporation
VC·Consumer Discretionary
A ★★★★Buy
Current$103.75
Target$135.00
Return+30.1%
Jul 26, 2026

Visteon offers deep-value downside protection through its fortress balance sheet and massive $1B capital return program, though near-term top-line growth remains constrained by the stalling EV transition and sluggish global auto production.

Score
87
Deckers Outdoor Corporation
DECK·Consumer Discretionary
A ★★★★Buy
Current$96.04
Target$127.00
Return+32.2%
Jul 26, 2026

Expect relentless EPS compounding driven by HOKA's international expansion and massive share buybacks, though investors must stomach near-term volatility from tariff-driven margin compression and UGG patent vulnerabilities.

Score
93
Rollins, Inc.
ROL·Consumer Discretionary
C ★★Sell
Current$38.56
Jul 26, 2026

Rollins operates an elite, cash-gushing economic moat in essential pest control, but a structurally expensive valuation colliding with decelerating consumer demand, abrupt executive turnover, and shrinking operating margins creates a highly toxic near-term setup.

Score
64
Las Vegas Sands Corp.
LVS·Consumer Discretionary
B ★★★Hold
Current$46.03
Target$62.00
Return+34.7%
Jul 26, 2026

The enterprise combines the unparalleled cash-generation of the Marina Bay Sands duopoly with a massive $6.0 billion share repurchase program, but aggressive upside remains capped until mainland Chinese macroeconomic fatigue and Macau margin pressures decisively reverse.

Score
83
Packaging Corporation of America
PKG·Consumer Discretionary
C ★★Sell
Current$233.90
Jul 25, 2026

While Packaging Corporation of America boasts absolute record corrugated shipments and a brilliantly successful Greif acquisition, its near-term margin compression from soaring freight and fiber costs, combined with a historically rich valuation, severely limits any remaining upside potential.

Score
65
PulteGroup, Inc.
PHM·Consumer Discretionary
A ★★★★Buy
Current$126.75
Target$153.00
Return+20.7%
Jul 26, 2026

PulteGroup's structural transition to a high-ROE, land-light model and its aggressive share repurchases offer an impenetrable moat, though its immediate upside remains chained to the unpredictable volatility of 30-year mortgage rates.

Score
85
Red Rock Resorts, Inc.
RRR·Consumer Discretionary
B ★★★Hold
Current$64.75
Target$73.00
Return+12.7%
Jul 25, 2026

Red Rock Resorts possesses an insurmountable, regulatory-protected monopoly in the booming Las Vegas locals market (Bull), but a demanding valuation premium and $3.6 billion debt load limit near-term upside torque (Bear).

Score
81
Champion Homes, Inc.
SKY·Consumer Discretionary
B ★★★Hold
Current$82.70
Target$92.40
Return+11.7%
Jul 25, 2026

Champion Homes is a highly profitable compounder in the affordable housing space, but its current 24x forward P/E appropriately prices in its near-term growth, warranting a Hold until a wider margin of safety appears.

Score
77
Travel + Leisure Co.
TNL·Consumer Discretionary
B ★★★Hold
Current$74.91
Target$87.00
Return+16.1%
Jul 25, 2026

Travel + Leisure offers investors incredible capital return velocity and a deeply discounted valuation supported by a resilient 26% ROIC, but one must cautiously navigate the severe overhang of consumer credit fragility and the secular, unyielding decline of its legacy exchange network.

Score
79
Boot Barn Holdings, Inc.
BOOT·Consumer Discretionary
A ★★★★Buy
Current$155.70
Target$228.96
Return+47.1%
Jul 25, 2026

Boot Barn pairs dominant scale in Western retail with high-margin exclusive brands, though near-term tariff risks and fashion cycle normalization warrant monitoring.

Score
88
DICK'S Sporting Goods, Inc.
DKS·Consumer Discretionary
B ★★★Hold
Current$208.41
Target$250.00
Return+20.0%
Jul 25, 2026

A dominant, cash-rich sporting goods leader with massive global upside from its $2.5B Foot Locker acquisition, restrained by near-term integration risks, gross margin compression, and macroeconomic tariff threats.

Score
77
Lennar Corporation
LEN·Consumer Discretionary
B ★★★Hold
Current$80.51
Target$84.63
Return+5.1%
Jul 25, 2026

Lennar's fortress balance sheet and secular demographic tailwinds guarantee its long-term survival, but near-term upside is severely capped by the aggressive, margin-crushing sales incentives required to combat 6.5%+ mortgage rates.

Score
76
Restaurant Brands International Inc.
QSR·Consumer Discretionary
S ★★★★★Strong Buy
Current$74.84
Target$85.50
Return+14.2%
Jul 25, 2026

Highly profitable global franchisor offering deeply discounted multiples and elite cash generation, supported by aggressive capital returns and international unit growth despite high leverage.

Score
95
Darden Restaurants, Inc.
DRI·Consumer Discretionary
B ★★★Hold
Current$194.12
Target$225.00
Return+15.9%
Jul 25, 2026

Darden offers unmatched cash flow stability and shareholder returns driven by casual dining market dominance, but its upside is capped by a lack of explosive organic growth and vulnerability to middle-class consumer fatigue.

Score
80
D.R. Horton, Inc.
DHI·Consumer Discretionary
B ★★★Hold
Current$142.12
Target$156.00
Return+9.8%
Jul 25, 2026

D.R. Horton is an operational juggernaut with an impregnable balance sheet poised to dominate the structural housing shortage, but near-term upside is capped by brutal affordability constraints and margin-diluting rate buydowns.

Score
75