Morgan Stanley MS ← Back to all reports

Morgan Stanley

MS · Financials
B ★★★ Hold
Jul 23, 2026 · Score 78 · Type A — Value-style analysis Used for established, cash-generative companies — weighs earnings power, valuation against the company's own history and peers, and margin of safety. Full methodology →
Current PriceThe market price around the time this report was written — not a live quote. The market has moved since; check a current price before acting.Methodology → $218.58
Buy ZoneThe large figure is the midpoint of the suggested buy range shown in parentheses. $190.00 ($180.00–$200.00)
Target PriceOur estimated fair value. For richly valued stocks it can sit below the current price — see Methodology.Methodology → $239.76
Expected Return
  • Target relative to the Current Price ((Target − Current) ÷ Current). Since that price is from the report date, your actual return will differ.
  • A negative figure isn't an error. For richly valued stocks, the fair-value target can sit below the current price, so the return reads negative. The grade reflects company quality; this figure reflects today's entry valuation.
Methodology →
+9.7%

Type A - Morgan Stanley (MS) 20260723 Stock Analysis

📅 Morgan Stanley Key Upcoming Events

🏢 Step 1: Morgan Stanley Company Overview & Business Model

Q1-A1. What is Morgan Stanley?

Q1-A2. How Does Morgan Stanley Make Money?

Q1-A3. Morgan Stanley’s Revenue Segments & Core Income Sources

Q1-A4. Who Are Morgan Stanley’s Competitors?

Q1-A5. Morgan Stanley Key Events: Past 12 Months

Q1-A6. Step 1 Key Takeaways

🏰 Step 2: Morgan Stanley’s Economic Moat, Growth & Capital Allocation

Q2-A1. Does Morgan Stanley Have a Durable Economic Moat?

Q2-A2. Is Morgan Stanley’s Growth Sustainable?

Q2-A3. How Does Morgan Stanley Allocate Capital & Return Cash?

Q2-A4. Step 2 Key Takeaways

💰 Step 3: Is Morgan Stanley Profitable? Financial Health Analysis

Q3-A2. How Profitable Is Morgan Stanley? (Margins & ROIC)

Q3-A3. What Drives Morgan Stanley’s Returns? (ROIC Breakdown)

Q3-A4. Are Morgan Stanley’s Earnings High Quality?

Q3-A5. Is Morgan Stanley’s Balance Sheet Healthy? (Debt & Leverage)

Q3-A6. Step 3 Key Takeaways

🔎 Step 4: Morgan Stanley Forensic Accounting & Dilution Review

Q4-A1. Does Morgan Stanley Have Accounting Red Flags?

Q4-A2. Is Morgan Stanley Overspending? (Capex & Capital Cycle)

Q4-A3. How Sound Is Morgan Stanley’s Cash Flow?

Q4-A4. Is Morgan Stanley Diluting Shareholders?

Q4-A5. Data Integrity Check

Q4-A6. Step 4 Key Takeaways

👔 Step 5: Morgan Stanley Management & Shareholder Alignment

Q5-A1. Can You Trust Morgan Stanley’s Management? (Guidance Track Record)

Q5-A2. What Are Morgan Stanley Insiders Doing?

Q5-A3. Is Morgan Stanley’s Management Aligned With Shareholders?

Q5-A4. Step 5 Key Takeaways

⛵ Step 6: Morgan Stanley Market Flow & Sentiment

Q6-A1. Analyst Consensus vs Morgan Stanley Guidance

Q6-A2. What Is Morgan Stanley’s Short Interest?

Q6-A3. Step 6 Key Takeaways

🚀 Step 7: Morgan Stanley Catalysts & Price Triggers

Q7-A1. What Could Move Morgan Stanley Stock? (Top 3 Catalysts)

Q7-A2. Morgan Stanley’s Earnings Revision Trend

Q7-A3. Step 7 Key Takeaways

⚖️ Step 8: Is Morgan Stanley Fairly Valued? Valuation Analysis

Q8-A1. Morgan Stanley’s Key Valuation Multiples (P/E, EV/EBITDA)

Q8-A2. Morgan Stanley vs Peers: Valuation Comparison

Q8-A3. Is Morgan Stanley Cheap or Expensive vs Its History?

Q8-A4-1. What Growth Hurdle Does the Market Demand From Morgan Stanley? (Reverse DCF Alternative)

Q8-A5. Valuation Cross-Check

Q8-A6. Morgan Stanley’s Asset & Stake Valuation

Q8-A7. Final Valuation Adjustment

Q8-A8. Valuation Adjustment Score Calculation

💀 Step 9: What Are the Risks of Morgan Stanley? Fatal Risks & Pre-Mortem

Q9-A1. What Are the Biggest Risks to Morgan Stanley?

Q9-A2. How Sensitive Is Morgan Stanley to the Economy?

Q9-A3. Morgan Stanley Pre-Mortem: What Could Go Wrong?

Q9-A4. Risk Adjustment Score Calculation

🎯 Step 10: Morgan Stanley Final Verdict: Score & Rating

Q10-A1. Investment Score & Rating

Q10-A2. Should You Buy Morgan Stanley? (Recommendation)

Q10-A3. Investment Thesis in One Line

Q10-A4. Morgan Stanley’s Price Trend & Key Drivers

Q10-A5. Action Plan

🕵️‍♂️ Deep Dive Analysis

Q1: Is Morgan Stanley’s Valuation Premium to Peers Its Biggest Weakness?

Q2: Can Morgan Stanley’s 17.6x P/E Be Justified by the Wealth Management Transformation?

Q3: How Will the Massive AI Infrastructure Buildout Affect Morgan Stanley’s Investment Banking Revenues?

Q4: Are Morgan Stanley’s Wealth Management Margins Peaking at 30.5%?

Q5: What Impact Will Future Federal Reserve Rate Cuts Have on Morgan Stanley’s Net Interest Income?

Q6: Can Morgan Stanley Maintain Its 26.6% Return on Tangible Common Equity (ROTCE) Through 2027?

Q7: How Vulnerable Is Morgan Stanley’s $10 Trillion Asset Base to a Sudden Equity Market Correction?

Q8: Will Morgan Stanley’s $20 Billion Share Repurchase Program Provide a Hard Floor for the Stock Price?

Q9: Does Morgan Stanley’s 14.8% CET1 Ratio Signal an Overcapitalized Balance Sheet Ripe for M&A?

Q10: How Is Morgan Stanley Positioned to Capitalize on the Rebound in Global M&A Activity?

Morgan Stanley (MS)

Rating History

  1. 2026-07-14 A 85
  2. 2026-07-23 B 78