Morgan Stanley MS ← Back to all reports

Morgan Stanley

MS · Financials
B ★★★ Hold
Jul 23, 2026 · Score 78 · Type A — Value-style analysis Used for established, cash-generative companies — weighs earnings power, valuation against the company's own history and peers, and margin of safety. Full methodology →
Current PriceThe market price around the time this report was written — not a live quote. The market has moved since; check a current price before acting.Methodology → $218.58
Buy ZoneThe large figure is the midpoint of the suggested buy range shown in parentheses. $190.00 ($180.00–$200.00)
Price TargetOur estimated fair value. For richly valued stocks it can sit below the current price — see Methodology.Methodology → $239.76
Expected Return
  • Target relative to the Current Price ((Target − Current) ÷ Current). Since that price is from the report date, your actual return will differ.
  • A negative figure isn't an error. For richly valued stocks, the fair-value target can sit below the current price, so the return reads negative. The grade reflects company quality; this figure reflects today's entry valuation.
Methodology →
+9.7%

Type A - Morgan Stanley (MS) 20260723 Stock Analysis

📅 Morgan Stanley Key Upcoming Events

🏢 Step 1: Morgan Stanley Company Overview & Business Model

Q1-A1. What is Morgan Stanley?

Q1-A2. How Does Morgan Stanley Make Money?

Q1-A3. Morgan Stanley’s Revenue Segments & Core Income Sources

Q1-A4. Who Are Morgan Stanley’s Competitors?

Q1-A5. Morgan Stanley Key Events: Past 12 Months

Q1-A6. Step 1 Key Takeaways

🏰 Step 2: Morgan Stanley’s Economic Moat, Growth & Capital Allocation

Q2-A1. Does Morgan Stanley Have a Durable Economic Moat?

Q2-A2. Is Morgan Stanley’s Growth Sustainable?

Q2-A3. How Does Morgan Stanley Allocate Capital & Return Cash?

Q2-A4. Step 2 Key Takeaways

💰 Step 3: Is Morgan Stanley Profitable? Financial Health Analysis

Q3-A2. How Profitable Is Morgan Stanley? (Margins & ROIC)

Q3-A3. What Drives Morgan Stanley’s Returns? (ROIC Breakdown)

Q3-A4. Are Morgan Stanley’s Earnings High Quality?

Q3-A5. Is Morgan Stanley’s Balance Sheet Healthy? (Debt & Leverage)

Q3-A6. Step 3 Key Takeaways

🔎 Step 4: Morgan Stanley Forensic Accounting & Dilution Review

Q4-A1. Does Morgan Stanley Have Accounting Red Flags?

Q4-A2. Is Morgan Stanley Overspending? (Capex & Capital Cycle)

Q4-A3. How Sound Is Morgan Stanley’s Cash Flow?

Q4-A4. Is Morgan Stanley Diluting Shareholders?

Q4-A5. Data Integrity Check

Q4-A6. Step 4 Key Takeaways

👔 Step 5: Morgan Stanley Management & Shareholder Alignment

Q5-A1. Can You Trust Morgan Stanley’s Management? (Guidance Track Record)

Q5-A2. What Are Morgan Stanley Insiders Doing?

Q5-A3. Is Morgan Stanley’s Management Aligned With Shareholders?

Q5-A4. Step 5 Key Takeaways

⛵ Step 6: Morgan Stanley Market Flow & Sentiment

Q6-A1. Analyst Consensus vs Morgan Stanley Guidance

Q6-A2. What Is Morgan Stanley’s Short Interest?

Q6-A3. Step 6 Key Takeaways

🚀 Step 7: Morgan Stanley Catalysts & Price Triggers

Q7-A1. What Could Move Morgan Stanley Stock? (Top 3 Catalysts)

Q7-A2. Morgan Stanley’s Earnings Revision Trend

Q7-A3. Step 7 Key Takeaways

⚖️ Step 8: Is Morgan Stanley Fairly Valued? Valuation Analysis

Q8-A1. Morgan Stanley’s Key Valuation Multiples (P/E, EV/EBITDA)

Q8-A2. Morgan Stanley vs Peers: Valuation Comparison

Q8-A3. Is Morgan Stanley Cheap or Expensive vs Its History?

Q8-A4-1. What Growth Hurdle Does the Market Demand From Morgan Stanley? (Reverse DCF Alternative)

Q8-A5. Valuation Cross-Check

Q8-A6. Morgan Stanley’s Hidden Asset & Stake Valuation

Q8-A7. Final Valuation Adjustment

Q8-A8. Valuation Adjustment Score Calculation

💀 Step 9: What Are the Risks of Morgan Stanley? Fatal Risks & Pre-Mortem

Q9-A1. What Are the Biggest Risks to Morgan Stanley?

Q9-A2. How Sensitive Is Morgan Stanley to the Economy?

Q9-A3. Morgan Stanley Pre-Mortem: What Could Go Wrong?

Q9-A4. Risk Adjustment Score

🎯 Step 10: Morgan Stanley Final Verdict: Score & Rating

Q10-A1. Investment Score & Rating

Q10-A2. Should You Buy Morgan Stanley? (Recommendation)

Q10-A3. Investment Thesis in One Line

Q10-A4. Morgan Stanley’s Price Trend & Key Drivers

Q10-A5. Action Plan

🕵️‍♂️ Deep Dive Analysis

Q1: Is Morgan Stanley’s Valuation Premium to Peers Its Biggest Weakness?

Q2: Can Morgan Stanley’s 17.6x P/E Be Justified by the Wealth Management Transformation?

Q3: How Will the Massive AI Infrastructure Buildout Affect Morgan Stanley’s Investment Banking Revenues?

Q4: Are Morgan Stanley’s Wealth Management Margins Peaking at 30.5%?

Q5: What Impact Will Future Federal Reserve Rate Cuts Have on Morgan Stanley’s Net Interest Income?

Q6: Can Morgan Stanley Maintain Its 26.6% Return on Tangible Common Equity (ROTCE) Through 2027?

Q7: How Vulnerable Is Morgan Stanley’s $10 Trillion Asset Base to a Sudden Equity Market Correction?

Q8: Will Morgan Stanley’s $20 Billion Share Repurchase Program Provide a Hard Floor for the Stock Price?

Q9: Does Morgan Stanley’s 14.8% CET1 Ratio Signal an Overcapitalized Balance Sheet Ripe for M&A?

Q10: How Is Morgan Stanley Positioned to Capitalize on the Rebound in Global M&A Activity?

Rating History

Rating History shows the Rating assigned on each report date. We leave scores out of the timeline because reports from different periods may follow different rating scales. The score remains visible in each report that is still available.

  1. 2026-07-14 A
  2. 2026-07-23 B