FirstCash Holdings, Inc. FCFS ← Back to all reports

FirstCash Holdings, Inc.

FCFS · Financials
B ★★★ Hold
Aug 12, 2026 · Score 75 · Type A — Value-style analysis Used for established, cash-generative companies — weighs earnings power, valuation against the company's own history and peers, and margin of safety. Full methodology →
Current PriceThe market price around the time this report was written — not a live quote. The market has moved since; check a current price before acting.Methodology → $209.01
Buy ZoneThe large figure is the midpoint of the suggested buy range shown in parentheses. $185.00 ($175.00–$195.00)
Price TargetOur estimated fair value. For richly valued stocks it can sit below the current price — see Methodology.Methodology → $254.75
Expected Return
  • Target relative to the Current Price ((Target − Current) ÷ Current). Since that price is from the report date, your actual return will differ.
  • A negative figure isn't an error. For richly valued stocks, the fair-value target can sit below the current price, so the return reads negative. The grade reflects company quality; this figure reflects today's entry valuation.
Methodology →
+21.9%

Type A - FirstCash Holdings, Inc. (FCFS) 20260812 Stock Analysis

📅 FirstCash Key Upcoming Events

🏢 Step 1: FirstCash Company Overview & Business Model

Q1-A1. What is FirstCash?

Q1-A2. How Does FirstCash Make Money?

Q1-A3. FirstCash’s Revenue Segments & Core Income Sources

Q1-A4. Who Are FirstCash’s Competitors?

Q1-A5. FirstCash Key Events: Past 12 Months

Q1-A6. Step 1 Key Takeaways

🏰 Step 2: FirstCash’s Economic Moat, Growth & Capital Allocation

Q2-A1. Does FirstCash Have a Durable Economic Moat?

Q2-A2. Is FirstCash’s Growth Sustainable?

Q2-A3. How Does FirstCash Allocate Capital & Return Cash?

Q2-A4. Step 2 Key Takeaways

💰 Step 3: Is FirstCash Profitable? Financial Health Analysis

Q3-A2. How Profitable Is FirstCash? (Margins & ROIC)

Q3-A3. What Drives FirstCash’s Returns? (ROIC Breakdown)

Q3-A4. Are FirstCash’s Earnings High Quality?

Q3-A5. Is FirstCash’s Balance Sheet Healthy? (Debt & Leverage)

Q3-A6. Step 3 Key Takeaways

🔎 Step 4: FirstCash Forensic Accounting & Dilution Review

Q4-A1. Does FirstCash Have Accounting Red Flags?

Q4-A2. Is FirstCash Overspending? (Capex & Capital Cycle)

Q4-A3. How Sound Is FirstCash’s Cash Flow?

Q4-A4. Is FirstCash Diluting Shareholders?

Q4-A5. Data Integrity Check

Q4-A6. Step 4 Key Takeaways

👔 Step 5: FirstCash Management & Shareholder Alignment

Q5-A1. Can You Trust FirstCash’s Management? (Guidance Track Record)

Q5-A2. What Are FirstCash Insiders Doing?

Q5-A3. Is FirstCash’s Management Aligned With Shareholders?

Q5-A4. Step 5 Key Takeaways

⛵ Step 6: FirstCash Market Flow & Sentiment

Q6-A1. Analyst Consensus vs FirstCash Guidance

Q6-A2. What Is FirstCash’s Short Interest?

Q6-A3. Step 6 Key Takeaways

🚀 Step 7: FirstCash Catalysts & Price Triggers

Q7-A1. What Could Move FirstCash Stock? (Top 3 Catalysts)

Q7-A2. FirstCash’s Earnings Revision Trend

Q7-A3. Step 7 Key Takeaways

⚖️ Step 8: Is FirstCash Fairly Valued? Valuation Analysis

Q8-A1. FirstCash’s Key Valuation Multiples (P/E, EV/EBITDA)

Q8-A2. FirstCash vs Peers: Valuation Comparison

Q8-A3. Is FirstCash Cheap or Expensive vs Its History?

Q8-A4. What Growth Is Priced Into FirstCash? (Reverse DCF)

Q8-A4-1. What Growth Hurdle Does the Market Demand From FirstCash? (Reverse DCF Alternative)

Q8-A5. Valuation Cross-Check

Q8-A6. FirstCash’s Hidden Asset & Stake Valuation

Q8-A7. Final Valuation Adjustment

Q8-A8. Valuation Adjustment Score Calculation

💀 Step 9: What Are the Risks of FirstCash? Fatal Risks & Pre-Mortem

Q9-A1. What Are the Biggest Risks to FirstCash?

Q9-A2. How Sensitive Is FirstCash to the Economy?

Q9-A3. FirstCash Pre-Mortem: What Could Go Wrong?

Q9-A4. Risk Adjustment Score

🎯 Step 10: FirstCash Final Verdict: Score & Rating

Q10-A1. Investment Score & Rating

Q10-A2. Should You Buy FirstCash? (Recommendation)

Q10-A3. Investment Thesis in One Line

Q10-A4. FirstCash’s Price Trend & Key Drivers

Q10-A5. Action Plan

🕵️‍♂️ Deep Dive Analysis

Q1: Is FirstCash’s Increasing Reliance on Subprime POS Financing Through AFF Its Biggest Weakness?

Q2: Can FirstCash’s 23x Forward P/E Be Justified by the International Pawn Consolidation Supercycle?

Q3: How Does the Continued Surge in Global Gold Prices Impact FirstCash’s Profitability?

Q4: Will the July 2025 CFPB Settlement Permanently Stifle FirstCash’s Military Lending Volume?

Q5: Will the Mexican Peso Currency Exposure Derail Latin American Earnings Trajectories?

Q6: Can the H&T and Ramsdens Acquisitions Defeat the Fragmented European Pawn Market?

Q7: Does the Rising Indebtedness Profile Threaten FirstCash’s Capital Return Policy?

Q8: How Deep is the Threat from Furniture Retail Bankruptcies to the AFF Segment?

Q9: Will Insider Selling Pressure Create a Permanent Overhang on the Stock?

Q10: How Will the Executive Leadership Transition Impact Strategic Execution?